Tourism, growers and other businesses are counting the cost of one of the coldest springs on record.
With just a few days to go before the end of May, the Anglia region has seen the coldest March to May since 1984.
Click below to watch a report by ITV News Anglia's Laura Jones:
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Clear skies overnight but remaining frost-free. Another sunny day tomorrow and increasingly warm as we head towards the weekend.
Voting is taking place across the Anglia region in the biggest test of political opinion since the General Election in May 2015.
Leading micro-surgeons from around the world are at a two day conference in Norwich discussing pioneering techniques