In the first in our series of reports on ITV's Stand By Your Man Father's Day campaign, which is highlighting the issue of Prostate Cancer, we look at how serious a problem it is here in the East and what's being done to fight it.
Across ITV we are asking people to pledge their voice, to talk to men about how prostate cancer can be identified, treated or monitored, potentially saving thousands of lives every year.
ITV's 'Stand By Your Man' campaign, along with Prostate Cancer UK, is aiming to raise awareness of the disease among men and women.
TV presenter Julia Bradbury's father tells ITV News about how his daughter urged him to go to the doctor - who discovered prostate cancer.
More than 40,000 men are diagnosed with prostate cancer in the UK every year, yet few get themselves tested. Here's what you need to know.