Stand By Your Man campaign: Highlighting the issue of prostate cancer

In the first in our series of reports on ITV's Stand By Your Man Father's Day campaign, which is highlighting the issue of Prostate Cancer, we look at how serious a problem it is here in the East and what's being done to fight it.

Across ITV we are asking people to pledge their voice, to talk to men about how prostate cancer can be identified, treated or monitored, potentially saving thousands of lives every year.

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ITV's prostate cancer campaign

ITV has launching the Stand By Your Man campaign, in partnership with Prostate Cancer UK. It aims to raise awareness of Prostate Cancer among men and women.