It is the region's biggest agricultural event - up to 90,000 people are expected through the gates at the Royal Norfolk Show over the next couple of days.
Big numbers then, but there is criticism the show organisers are taking advantage of punters, with a family a ticket at the gate costing in excess of £60. Watch Jim Rice's report.
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A keen northeasterly breeze will make it feel cold today and there'll be a smattering of showers across the east of England
We keep the cold easterly winds for the next few days along with occasional showers, especially near the North Sea coast
A man who drove dangerously through Bedford town centre causing 'utter devastation' has been jailed for 20 months.