It is the region's biggest agricultural event - up to 90,000 people are expected through the gates at the Royal Norfolk Show over the next couple of days.
Big numbers then, but there is criticism the show organisers are taking advantage of punters, with a family a ticket at the gate costing in excess of £60. Watch Jim Rice's report.
More top news
A mother has been talking about the sense of pride she feels that vital organs from her dead daughter are helping save the lives of others.
Peterborough United play host to local rivals Cambridge United at Chris Turner memorial match
Historic MK Library will be given protected status