It is the region's biggest agricultural event - up to 90,000 people are expected through the gates at the Royal Norfolk Show over the next couple of days.
Big numbers then, but there is criticism the show organisers are taking advantage of punters, with a family a ticket at the gate costing in excess of £60. Watch Jim Rice's report.
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The Waveney constituency is as far east as you can go in the British Isles and it's also one of the most marginal seats in the country.