Having played a starring role in Shakespeare in Love, Holkham beach on the north Norfolk coast is now known around the world for its miles of beautiful white sand.
But long before the Hollywood film, the beach has been a popular holiday destination with people coming back year after year.
Among them, members of the Household Cavalry, who return every summer for a bit of horsing around and a swim in the sea.
Click below to watch a report by ITV News Anglia's Natalie Gray
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It will be another hot day but breezy with a little cloud bubbling up from time to time. Feeling a little cooler along the coast.