Having played a starring role in Shakespeare in Love, Holkham beach on the north Norfolk coast is now known around the world for its miles of beautiful white sand.
But long before the Hollywood film, the beach has been a popular holiday destination with people coming back year after year.
Among them, members of the Household Cavalry, who return every summer for a bit of horsing around and a swim in the sea.
Click below to watch a report by ITV News Anglia's Natalie Gray
More top news
Generally cloudy with occasional outbreaks of rain during the morning. Some glimpses of the sun are possible.
We're one week into December and the countdown to Christmas is well underway. Read the latest in ITV News Anglia's Christmas Shout Outs.
The grandparents of missing serviceman Corrie McKeague have travelled 425 miles from their home in Scotland to retrace his last steps.