Around 35 thousand people are descending on Henham Park in Suffolk this weekend, for the Latitude festival.
And who can blame them? The sun's out, there is music, and plenty of other entertainment as well, but in this hot weather, festival-goers are being warned to take care.
Click above to see ITV News Anglia's Kate Prout reporting on Latitude
More top news
The Liberal Democrats used to be the second place party in the East of England but now have only one MP and have lost dozens of councillors
An independent lifeboat crew at Caister in Norfolk is trialling the use of drones to help them in sea searches and rescues
Staff at a bookies are being hailed as heroes after saving the life of a punter who'd failed to turn up to place his twice daily £1 bet.