Now the name Alan Partridge. To some the fictional radio and TV presenter's association with the East is a source of embarrassment and not to be encouraged.
To others, including Alan himself, he has helped put Norwich on the map especially after today when the world premiere of his new movie, Alpha Papa, with scenes shot in Norfolk, was launched in Norwich rather than the bright lights of London.
Click above to see ITV News Anglia's Jonathan Wills report on Alpha Papa
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A Hertfordshire hamlet has been voted as one the funniest place names in the country.
Low cloud and outbreaks of light rain and drizzle will affect many parts during today. Misty and damp overnight but brighter tomorrow.
Norwich City have enlisted the help of a headhunting firm as they step up their search for a new Chief Executive.