Now the name Alan Partridge. To some the fictional radio and TV presenter's association with the East is a source of embarrassment and not to be encouraged.
To others, including Alan himself, he has helped put Norwich on the map especially after today when the world premiere of his new movie, Alpha Papa, with scenes shot in Norfolk, was launched in Norwich rather than the bright lights of London.
Click above to see ITV News Anglia's Jonathan Wills report on Alpha Papa
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The Duke and Duchess of Cambridge treated their son Prince George to a festive day out in Norfolk over the weekend.
Remaining cloudy but mostly dry with strong winds and mild temperatures.
A couple from Essex had to be pulled out of mudflats by an RAF rescue helicopter after they got stuck while walking their dog.