Fictional DJ Alan Partridge told fans: "This film is my love letter to Norwich" as he premiered his new movie in his favourite city today.
The Steve Coogan comedy creation opted to hold the red carpet event in Norfolk following a Twitter campaign dubbed Anglia Square Not Leicester Square.
Partridge added that he had chosen Norwich because he trusted Norfolk Police to protect him from a sniper while on the red carpet.
More top news
Cambridge diver Daniel Goodfellow, a TeamGB Olympian, is encouraging people to get involved in 'the nation's biggest sports day'
It's going to feel fresher today although generally dry with sunny spells- just the chance of an isolated shower. Highs of 22 deg C.
Lifeguards at Sea Palling where a swimmer died after getting caught in a rip-current, remind people to always swim at life-guarded beaches.