Alan Partridge: "This film is my love letter to Norwich"

Alan Partridge on the red carpet at Anglia Square in Norwich
Alan Partridge on the red carpet at Anglia Square in Norwich

Fictional DJ Alan Partridge told fans: "This film is my love letter to Norwich" as he premiered his new movie in his favourite city today.

The Steve Coogan comedy creation opted to hold the red carpet event in Norfolk following a Twitter campaign dubbed Anglia Square Not Leicester Square.

Partridge added that he had chosen Norwich because he trusted Norfolk Police to protect him from a sniper while on the red carpet.

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Alpha Papa world premiere

On Wednesday July 24th, Norwich and London will co-host the premiere of the Alan Partridge film 'Alpha Papa', with a lunchtime screening at Norwich's Anglia Square followed later by a red carpet event at London's Leicester Square.