Fictional DJ Alan Partridge told fans: "This film is my love letter to Norwich" as he premiered his new movie in his favourite city today.
The Steve Coogan comedy creation opted to hold the red carpet event in Norfolk following a Twitter campaign dubbed Anglia Square Not Leicester Square.
Partridge added that he had chosen Norwich because he trusted Norfolk Police to protect him from a sniper while on the red carpet.
More top news
A man dressed in a gimp suit is having his photo taken with people to raise money for a voluntary mental health organisation in Colchester.
A 19-year-old student from Essex took his own life because he struggled to deal with a sexual assault he suffered as a child.
A chilly start for many with sunshine developing. Increasing cloud this afternoon.