Fictional DJ Alan Partridge told fans: "This film is my love letter to Norwich" as he premiered his new movie in his favourite city today.
The Steve Coogan comedy creation opted to hold the red carpet event in Norfolk following a Twitter campaign dubbed Anglia Square Not Leicester Square.
Partridge added that he had chosen Norwich because he trusted Norfolk Police to protect him from a sniper while on the red carpet.
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A woman has died in a house fire in Heacham in West Norfolk.
Some sunny spells this afternoon but scattered showers are likely later. Highs of 19 deg C (66 deg F).
The Olympians rounded off their success in Rio with a personal triumph as they confirmed they have tied the knot.