Fictional DJ Alan Partridge told fans: "This film is my love letter to Norwich" as he premiered his new movie in his favourite city today.
The Steve Coogan comedy creation opted to hold the red carpet event in Norfolk following a Twitter campaign dubbed Anglia Square Not Leicester Square.
Partridge added that he had chosen Norwich because he trusted Norfolk Police to protect him from a sniper while on the red carpet.
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Ipswich Town appear to be close to signing striker Leon Best after he impressed while on trial at the club.
Students from across the east have been opening their GCSE results, many are celebrating their success.
There'll be further heavy downpours and thunderstorms during the rest of today and tonight, particularly to the west. It will feel humid.