Fictional DJ Alan Partridge told fans: "This film is my love letter to Norwich" as he premiered his new movie in his favourite city today.
The Steve Coogan comedy creation opted to hold the red carpet event in Norfolk following a Twitter campaign dubbed Anglia Square Not Leicester Square.
Partridge added that he had chosen Norwich because he trusted Norfolk Police to protect him from a sniper while on the red carpet.
More top news
Norfolk Police are reminding motorists to take extra care as temperatures drop, following a number of collisions around the county.
Temperatures may have plunged at the close of the year but 2014 will be written up in the record books as the hottest ever in East Anglia.
Around 5,000 homes remain without water in Norfolk today, meaning that water bowsers have been brought in. Here's where you can find them.