Partridge Premiere today

The Alan Partridge film premiere is in Norwich this lunchtime Credit: ITV News Anglia

It's the day that fans of Alan Partridge have been waiting for. The movie premiere of his new film Alpha Papa will be shown at the Hollywood Cinema in Anglia Square in Norwich, this lunchtime.

The decision to have the red carpet in the city where much of the film was shot was made after a social media campaign run by Rob Wilkes and Rafiq Turnball from Norwich.

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Alpha Papa world premiere

On Wednesday July 24th, Norwich and London will co-host the premiere of the Alan Partridge film 'Alpha Papa', with a lunchtime screening at Norwich's Anglia Square followed later by a red carpet event at London's Leicester Square.