Campaigners have travelled to Brussels today to oppose plans to regulate e-cigarettes in a similar way to medical products.
If the directive is given the go ahead, it could mean a nervous future for producers of electronic cigarettes including Peterborough-based E Cig Wizard.
East of England MEP Vicky Ford was due to meet with the campaigners who say the measure would be unnecessary.
Ben Potter, director of E Cig Wizard, said the e-cigarettes were not designed to help people stop smoking and were purely an alternative to traditional cigarettes.
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