The University of East Anglia is set to launch an educational first tomorrow.
The Norwich-based institution is to start the UK's first Massive Open Online course (MOOC).
The Secret Power of Brands, is aimed at those starting a career in marketing.It's a ten-week course by the university's Norwich Business School in conjunction with global brand consultancy Wolff Olins.
It's the first of its kind in the UK, with other leading universities set to launch their own courses on the FutureLearn platform over the coming months.
The MOOC platform allows people from all around the world to access short university courses, free of charge.