Deputy Prime Minister Nick Clegg backed ITV's Text Santa campaign when he popped into the ITV News Anglia studio earlier today.
100% of donations made by viewers are evenly distributed to ITV's chosen charities within three months of each televised appeal.
All Text Santa operating costs including staffing and the programme itself are funded directly by ITV as part of its corporate giving, and not from its corporate partners or viewer contributions._
More top news
The Liberal Democrats came second in the Anglia region at the 2010 General Election but face an tough challenge in 2015.
A chilly start, then mainly dry and sunny through the day. A few heavy showers may develop and move east towards the end of the afternoon.
Hundreds of people have taken part in the annual Maldon Mud Race in Essex