Deputy Prime Minister Nick Clegg backed ITV's Text Santa campaign when he popped into the ITV News Anglia studio earlier today.
100% of donations made by viewers are evenly distributed to ITV's chosen charities within three months of each televised appeal.
All Text Santa operating costs including staffing and the programme itself are funded directly by ITV as part of its corporate giving, and not from its corporate partners or viewer contributions._
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Generally cloudy with some rain or heavy showers at times.
Rain easing for a time, but heavy showers possible later.
22 Albatross boats, glamorised by the likes of Brigit Bardot and Prince Rainier, are sailing in Norfolk and Suffolk this weekend.