Deputy Prime Minister Nick Clegg backed ITV's Text Santa campaign when he popped into the ITV News Anglia studio earlier today.
100% of donations made by viewers are evenly distributed to ITV's chosen charities within three months of each televised appeal.
All Text Santa operating costs including staffing and the programme itself are funded directly by ITV as part of its corporate giving, and not from its corporate partners or viewer contributions._
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Blustery winds, with gales in places, through the evening and into the night, with further showers blowing through.
Farmers in the region are warning food prices could rise because of last month's dry weather and a new European ban on certain pesticides.
The Environment Agency has issued a number of flood warning for coastal areas and tidal rivers in the Anglia region.