We're heading toward that time of year when everyone descends on their local supermarket, stocking up on food and drink in time for Christmas.
And, as if the aisles weren't busy enough, there were a few extra people at one store in Norwich today.
A few stars from the ITV News Anglia newsroom went along for the Big Bag Pack.
Click below to watch a report from ITV News Anglia's Lauren Hall
100% of donations made by viewers are evenly distributed to ITV's chosen charities within three months of each televised appeal.
All Text Santa operating costs including staffing and the programme itself are funded directly by ITV as part of its corporate giving, and not from its corporate partners or viewer contributions._
More top news
A military medic from Cambridge who survived Ebola says that she had no qualms about trying the experimental drug MIL 77.
A police officer from Northampton is being held on suspicion of murdering his wife.
It will be a windy weekend with occasional outbreaks of rain.