Crowds gathered at Cromer Pier in North Norfolk on Boxing Day to watch hundreds of people take a swim in the sea for charity.
Some were in fancy dress for the event, organised by the North Norfolk Beach Runners. It proved to be as popular as ever.
Many were keen to get in the sea, but just as keen to get out again.
Money raised will go to the Norfolk and Norwich Scope Association.
Click above to see some of the festive fun.