Crowds gathered at Cromer Pier in North Norfolk on Boxing Day to watch hundreds of people take a swim in the sea for charity.
Some were in fancy dress for the event, organised by the North Norfolk Beach Runners. It proved to be as popular as ever.
Many were keen to get in the sea, but just as keen to get out again.
Money raised will go to the Norfolk and Norwich Scope Association.
Click above to see some of the festive fun.
More top news
Fans who are still coming to terms with the news that Zayn Malik has left One Direction have been handed an unlikely lifeline...
A pensioner from Nottinghamshire has visited the Norfolk Broads for the last 70 years
The Liberal Democrats came second in the Anglia region at the 2010 General Election but face an tough challenge in 2015.