A parent from Essex is spearheading a campaign calling for a cap on holiday price hikes outside term times.
Peter Higgins from Southend says the difference in price is vast and he simply cannot afford to take his family away during the school holidays.
He wants to raise awareness so travel firms offer fairer prices in future.
Serena Sandhu reports.
Schools in the East who fine parents for taking their children away in term time say they believe a fairer system could be found.
More than two fifths of parents in the East would consider taking their children out of school for a holiday - despite the threat of fines.