March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost. It followed one of the mildest and sunniest winters.
Across Essex, Norfolk and Suffolk, tourism is worth an estimated £7½ billion a year.
It's an industry that is very dependent on the weather and the recent mild temperatures are encouraging a flurry of bookings and hopes for a bumper year.
Click below to watch a report by ITV News Anglia's Malcolm Robertson from Southwold in Suffolk
More top news
A man who had a significant role managing drug dealing networks between Norfolk and London has been jailed for eight years.
A dealer has been jailed after 46 packages of drugs were found inside his body when he tried to sell some to an undercover police officer.
Today will be dry with some sun this afternoon and top temperatures of 24 deg C (75 deg F).