1. Anglia

Mild March boosts East Anglia's tourism

March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost.

  1. Malcolm Robertson

Holiday firms cash in on mild and sunny March

March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost. It followed one of the mildest and sunniest winters.

Across Essex, Norfolk and Suffolk, tourism is worth an estimated £7½ billion a year.

It's an industry that is very dependent on the weather and the recent mild temperatures are encouraging a flurry of bookings and hopes for a bumper year.

Click below to watch a report by ITV News Anglia's Malcolm Robertson from Southwold in Suffolk

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