March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost. It followed one of the mildest and sunniest winters.
Across Essex, Norfolk and Suffolk, tourism is worth an estimated £7½ billion a year.
It's an industry that is very dependent on the weather and the recent mild temperatures are encouraging a flurry of bookings and hopes for a bumper year.
Click below to watch a report by ITV News Anglia's Malcolm Robertson from Southwold in Suffolk
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Cloud will come and go during Saturday but it will be sunnier by Sunday. Feeling cold with some frost at night but winds will be light.
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Start the weekend off with a smile by reading the latest festive messages in ITV News Anglia's Christmas Shout Out series.