March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost. It followed one of the mildest and sunniest winters.
Across Essex, Norfolk and Suffolk, tourism is worth an estimated £7½ billion a year.
It's an industry that is very dependent on the weather and the recent mild temperatures are encouraging a flurry of bookings and hopes for a bumper year.
Click below to watch a report by ITV News Anglia's Malcolm Robertson from Southwold in Suffolk
More top news
Eighty fire fighters from four counties have been fighting a blaze at an industrial estate in Bedfordshire.
Once any mist patches have disappeared this morning, the rest of the day will be warm and dry with some sunny spells. Highs of 19ºC.
A drug and alcohol abuse charity has warned a new law making psycho-active substances illegal won't necessarily solve the problem.