March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost. It followed one of the mildest and sunniest winters.
Across Essex, Norfolk and Suffolk, tourism is worth an estimated £7½ billion a year.
It's an industry that is very dependent on the weather and the recent mild temperatures are encouraging a flurry of bookings and hopes for a bumper year.
Click below to watch a report by ITV News Anglia's Malcolm Robertson from Southwold in Suffolk
More top news
Tributes have been pouring in for a woman who died in a house fire in West Norfolk.
Any residual evening showers should die out. Clear spells at first, and turning chilly in places. Lows of 9 deg C (48 deg F).
A woman has died in a house fire in Heacham in West Norfolk.