March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost. It followed one of the mildest and sunniest winters.
Across Essex, Norfolk and Suffolk, tourism is worth an estimated £7½ billion a year.
It's an industry that is very dependent on the weather and the recent mild temperatures are encouraging a flurry of bookings and hopes for a bumper year.
Click below to watch a report by ITV News Anglia's Malcolm Robertson from Southwold in Suffolk
More top news
Saturday will be the best day this weekend before rain on Sunday.
Clacton MP Douglas Carswell admits that he feared for his safety when he was mobbed group of anti-austerity protesters outside Westminster.
This evening's showers will ease and then it will be a fine start to the weekend before rain arrives on Sunday.