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'Selfie' help for cancer charity

A trend for posting 'no make-up selfies' is benefitting Cancer Research UK to the tune of £2 million. ,

Coronation Street actress Kym Marsh has joined the campaign Credit: Cancer Research UK

The charity, which has its research centre in Cambridge, has seen an "unprecedented" increase in donations. The online campaign started a week ago, asking women to post selfies wearing no make-up, and men to wear as much as they like!!!

Model Amy Willerton's selfie Credit: Cancer Research UK
Men are being encouraged to join in too!! Credit: Cancer Research UK