Advertisement

Online is cheapest way to increase MMR uptake

Researchers at the University of East Anglia say giving parents access to online information about the MMR vaccine is the most cost-effective way of increasing its uptake.

Working with the University of Leeds, their report shows that a website informing parents about the measles, mumps and rubella vaccine would save the NHS over £9 per vaccination compared to a GP consultation.

It would also be £7.17 cheaper than offering the information in leaflet form.

It's hoped the findings will lead to a web-based decision aid being developed as part of NHS guidelines on the MMR vaccine.

University of East Anglia Credit: ITV News Anglia