Online is cheapest way to increase MMR uptake

Researchers at the University of East Anglia say giving parents access to online information about the MMR vaccine is the most cost-effective way of increasing its uptake.

Working with the University of Leeds, their report shows that a website informing parents about the measles, mumps and rubella vaccine would save the NHS over £9 per vaccination compared to a GP consultation.

It would also be £7.17 cheaper than offering the information in leaflet form.

It's hoped the findings will lead to a web-based decision aid being developed as part of NHS guidelines on the MMR vaccine.

University of East Anglia Credit: ITV News Anglia