New Norwich City striker Cameron Jerome says that the club's ambition to get back into the Premier League was a key factor in persuading him to move to Carrow Road.
The powerful forward joined the Canaries in a £1.5million deal last night.
Norwich reportedly beat Celtic and fellow Championship side Wigan Athletic to secure Jerome's signature, and the 28-year-old could make his debut in this weekend's East Anglian derby against Ipswich Town.
"It’s a massive club and from my point of view, where I am in my career, I just need to be playing regularly and Norwich have made me feel very welcome.
Once I spoke with the manager and a few other people here, it was a no-brainer. The ambition of the club matches my ambition as a player and I’m looking forward to getting stuck into training and hopefully being involved at the weekend.”
Jerome's signing completed a busy day of transfer activity at Norwich, with the club also sanctioning Leroy Fer's record-breaking departure to QPR as well as snapping up former Sunderland defender Carlos Cuéllar on a one-year deal.
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Cloudy skies with a southeasterly breeze picking up and rain reaching western counties by dusk, perhaps snow in places later.