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Charity launches campaign to find Alzheimer's cure

Dementia is a growing health problem with more than 82,000 people in the East of England currently living with the disease.

The effect on those with dementia, and on their families, is enormous and there is currently no cure.

The Cambridge charity Alzheimer's Research UK wants that to change and has launched its first TV advertising campaign to try and raise money to find a cure.

Click below for Elodie Harper's reports