Civic leaders say that Great Yarmouth is still 'open for business' despite a devastating fire in the town today.
The fire tore through a bowling alley and indoor market in Regent Road early this morning and nearby homes and businesses had to be evacuated.
Dozens of firefighters are still at the scene but councillors have been quick to stress that they still want people to visit at the height of the summer season.
Now that the clear up is underway and the roads are re-opening, Great Yarmouth will continue welcoming tourists and day trippers to our popular seaside resort.
Huge thanks must go to all local residents and businesses for their support at this time when thousands of people are heading to the area for their summer holidays.
The loss of this small section of Regent Road is a blow, but visitors will still find plenty of other attractions and amenities to enjoy along the rest of Regent Road, on the seafront and in the wider Greater Yarmouth area.
The owner of a building destroyed by fire in Great Yarmouth overnight has backed the town to make a quick recovery.
Aerial photographs have shown the devastation caused by a huge fire in Great Yarmouth overnight.
Nearby properties have been evacuated with residents being told to go to the Marina Centre.