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Jobs at risk as insurance firm considers future of Norwich call centre

180 jobs could go at Swinton's Norwich call centre. Credit: ITV News Anglia

Almost 200 jobs could go at a call centre in Norwich.

It comes as the Swinton Group announced plans to reshape its business model - putting more than 900 jobs at risk across the country.

The firm is investing £45m in enhanced IT and digital technology at its new head office and contact centre in Manchester.

The move means 84 branches are under review nationally as well as the call centre in Rosary Road, Norwich, which employs 183 people.

Swinton will now begin a formal consultation with all employees impacted by the proposals.

Where possible, affected staff will be deployed into other parts of the business.

Ever since Swinton started selling insurance door-to-door 60 years ago, this business has always evolved - first via branches, then contact centres and increasingly online. Our approach today, which is based on a high contact strategy, no longer meets our customers’ needs.

While branches continue to be an important part of our multi-channel business model, we need to ensure that we can interact with customers whenever, and however, they choose.

It therefore makes sense to continually review how we operate to ensure Swinton remains fit for the future.

– Gilles Normand, Chief Executive of Swinton