The determined mother of a schoolgirl killed by an irresponsible driver who simply "couldn't leave his phone alone" has become an ambassador for The Road Victims' Trust.
Eleven-year-old Aimee Goldsmith, from Bedfordshire, died as lorry driver Tomasz Kroker changed the music on his mobile and ploughed into a queue of traffic.
Her mother Kate wants using a phone behind the wheel to become as big a social taboo as drink-driving.
Aimee was returning home from a summer holiday in 2016. The lorry was jailed.
According to Department for Transport figures, 22 people were killed and 99 seriously injured in incidents where a driver was using a handheld phone behind the wheel in 2015.
- Click below to watch a report by ITV News Anglia's Sarah Byrd