It has taken nine years but today the Chief Executive of Peterborough-based Thomas Cook finally said he was "deeply sorry" for the deaths of two British children killed by carbon monoxide poisoning while on holiday in Corfu.
Christi and Bobby Shepherd, who were 6 and 7, died at the Louis Corcyra Beach Hotel on the Greek island in 2006 while on a Thomas Cook holiday. An inquest ruled last week that the company had "breached its duty of care".
Now the company is trying to fight back from what has been widely considered to be a PR disaster.
Click below to watch a report from ITV News Anglia's Elodie Harper
The former managing director of Thomas Cook has criticised the company's handling of the deaths of two children in a hotel in Corfu.
John McEwan said the company "should have spent a great deal more time thinking about how they engage with the family" of Bobby and Christi Shepherd who were killed by carbon monoxide poisoning while on holiday in Corfu in 2006.
"Their first priority should have always have been the health and wealth of the family through the circumstances they were going through," he told ITV News.
The boss of Thomas Cook has said he is "deeply sorry" over the deaths of two young children killed by carbon monoxide poisoning in Corfu and apologised for the company's handling of the incident.
Peter Fankhauser, chief executive of the travel firm which has its UK base in Peterborough, pledged to apologise directly to the family of Bobby and Christi Shepherd, who died at the Louis Corcyra Beach Hotel on the Greek holiday island in 2006. The children were overcome by fumes from a faulty boiler.
Thomas Cook employs 1,000 people in the Peterborough area and is facing a public backlash over the way it has treated the family since the tragedy.
The boss of Thomas Cook said he is "deeply sorry" over the deaths of two British children killed by carbon monoxide poisoning in Corfu.Read the full story ›
Charities in the region who've been helping in Nepal following the devastating earthquake less than three weeks ago have spoken of their fears for the country after it was shaken by another severe tremor.
The epicentre for the latest earthquake is near the Chinese border - around 50 miles east of the capital of Kathmandu which was devastated by a 7.8 magnitude quake only a couple of weeks ago.
Click below to watch Victoria Lampard's report on now the region is rallying around once more to help the stricken nation.
Professor Stephen Hawking is to make an appearance at Glastonbury Festival.
The world famous physicist and mathematician will be a special guest in the Kidz Field alongside childrens' TV presenters and magician Dynamo.
Kids under 12 are admitted free to festival and often the Kidz Field attracts acts even the adults want to see.
A worker for Milton Keynes-based charity World Vision has described the scenes in Nepal after the country was hit by the second major earthquake in weeks.
Speaking to ITV News Anglia via Skype she described the scenes as the quake struck.
Instantly there was wide-spread panic. People ran screaming onto the streets. People here are still reeling from the April earthquake and clearly it came a little too close to home because on the street there was absolute mayhem. People were crying, screaming, trying to use their phones to reach their families with very little luck.
People are already absolutely living in fear from the April earthquake and this was the most powerful earthquake that they've felt. The walls were literally shaking and several hours afterwards we continued to experience very severe shocks and I can still see the community out on the street. They don't know what to do with themselves.
A Norfolk NHS surgeon who returned to his Nepalese homeland in the wake of the earthquake has begun operating on survivors.Read the full story ›
A wooden lifeboat which took part in the evacuation of troops from Dunkirk in the Second World War has begun retracing her journey to France 75 years ago.
The 35ft Lucy Lavers was completed in 1940. Her first rescue was as part of the Dunkirk Evacuation - code-named Operation Dynamo - in May that year. A convoy consisting of all manner of boats, including yachts, ferries, and barges made the journey across the English Channel, to rescue beleaguered troops from northern France.
Now the Lucy Lavers is taking part in the 75th anniversary commemorations of the Evacuation, visiting towns along the East Coast. Today she is due to stop in Aldeburgh.
Her final UK stop will be in Ramsgate in east Kent, where she will join a flotilla of other little ships to cross the channel to Dunkirk once more.
A teenager from Cambridge who survived the earthquake in Nepal has described the moment it struck.
Kate Penty was reunited with her family at Stansted Airport this morning. She was among more than 100 Britons who flew back from Nepal today.
She had to run for shelter when the quake hit but says that she didn't initially realise the scale of the tragedy unfolding around her.
Click below to hear Kate Penty's story