The annual 'Taste of Cumbria' food festival attracts 20,000 tourists a year to the county and brings more then five million pounds into the local economy.
Now senior figures in Cumbria's food and tourism industries are trying to capitalise on that annual spike in revenue to make this a destination location for tourists who enjoy fine food.
In Cockermouth TV chef Peter Sidwell was cooking up some local delicacies at the initiative's launch.
West Cumbria Tourism are trying to bring artisan butchers, bakers and dairies together with retailers and the restaurant trade so that more top quality Cumbrian food is available to visitors to eat on their visit and take home.
Katie Read is organising the bid to boost Cumbria's culinary image.
Richard Mawson runs a dairy in Seascale.
His business is the kind that the Tourist Board are keen to include.
The farm has been in his family since 1947 and employs local workers and tradesmen.
In 2006 the Mawson's decided that diversification out of dairy farming was essential to their survival.
Richard and his family now run an ice cream parlour and hotel as well as a busy retail business in dairy products.
The challenge for the tourist board is to bring the micro-breweries, creameries and butchers together with the hotels and restaurants to provide a unique offering in an increasingly competitive tourism market.