Thousands of people visit Cumbria every year but do local people make the most of their attractions? The organisation Cumbria Tourism thinks not. It has begun a campaign to encourage people to get out and about close to where they live.
A card has been launched giving discounts and 2 for 1 offers, everywhere from castles to restaurants. The hope is that it will remind Cumbrians what is on their doorstep.
With the cost of travelling long distances rising, the county's tourism industry hopes people will be reminded of the beauty on their doorsteps.