People are being invited to take part in a "mass participation" cycle ride along part of the Tour of Britain route in Dumfries.
The ride wil take place on August the 26th in the town centre.
The event was launched today on the White Sands by children from St Michael's Primary School.
The event proper will see around 100 of the world's top cyclists race from Jedburgh to Dumfries on September the 11th.
It will be the third stage in this year's Tour.
Council bosses in the Scottish Borders and Dumfries and Galloway believe it will bring in hundreds of thousands of pounds for the local economy.