Tourism businesses in Cumbria and southern Scotland are suffering as the rain keeps visitors away.
Caravan parks and campsites are reporting that bookings are down 50% on this time last year and hotels are struggling too.
At the Rowanbank caravan site in Silloth the general manger says even if the sunshines until the end of September they won't be able to recoup their losses.
He believes more needs to be done locally to encourage local businesses to work together to show tourists that there is more the area than walking.
Hotels are also suffering. In Cockermouth the Trout Hotel is having to use last minute booking websites to fill the rooms. But they say food and beverage sales have actually increased on the figure last year.
Cumbria Tourism say they have a new marketing scheme to try and boost visitor numbers.
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