A Facebook group set up by people in Windermere to help find the missing Middlesbrough man Matthew Jordan now has around 4,000 members.
Well-wishers have organised searches every night this week and around 500 volunteers have turned up to help.
Dan Green set up the Facebook page:
Matthew disappeared after leaving the Stag's Head pub in Bowness-on-Windermere around 00:44am on the morning of Thursday 27th March.
He'd been visiting the area with three friends. His parents have been in the area searching and handing out leaflets ever since.
Clare Jordan, Matthew's mum, has said she is amazed by the amount of people who have been turning out to look for her son:
Police searches were organised at the weekend and some of the locals decided to carry it on, getting hold of the police map.
Every night at 6pm, searches are co-ordinated from Goodly Dale School in Windermere.
On Monday, they covered the same ground as the police search, then widened the area on Tuesday and Wednesday nights.
Anyone can join the search and dogs are welcome. Local knowledge, a torch and an OS map helps. A group is now meeting in Kendal as well, following any possible sightings.
The searches leave every day at 6pm from:
- Goodly Dale School, Lake Road, Windermere LA23 2JX
- Morrisons, Queen Katherine's Avenue, Kendal. Postcode LA9 6DU.
For more on the searches vist the Facebook page.