He's not old enough to drive around his home town yet, but teenager Luke Johnston isn't backwards about coming forwards on Whitehaven.
After council cuts closed the town's tourist information centre, Luke looked for a solution to the problem and a spot of digital dexterity was called for.
The teenager has now set up his own website promoting Whitehaven.
Luke's website is full of facts and features on the town and, in the last year, he's had over 20,000 hits on the site.
On it you can access everything from what's on in Whitehaven to a list of local businesses and, his efforts haven't gone unnoticed.
The teenage digital dynamo, is also a member of the Whitehaven Action Group, promoting the positive side of the town, and Luke promises his enthusiasm won't diminish.