Figures released by Dumfries and Galloway Council show that for the first time ever, tourism had generated more than £300 million for the local economy.
The report reflects data collected over the past 12 months from a number of businesses across the region.
Aswell as the financial boost, there's also been an increase in the number of visitors to the area- with almost 2.5million people passing through last year.
The owner of Mabie Farm Park, one of the region's top tourist attractions, says his figures correlate with those of the council, but that there's still more work to be done.
However at Loch Ken Holiday Park near Castle Douglas, things haven't been quite so positive. Their visitor numbers have fallen over the past few years, which they attribute to the poor weather.
This year they've had a good start to the summer and are hoping that the warm weather continues to encourage more people into southwest Scotland. However they feel that the region isn't benefitting from all the people crossing the border heading north, with many of them bypassing Dumfries and Galloway completely.
The council say they already invest half a million pounds into marketing the region, and that new plans are being put in place from next year to appeal to attract more visitors.
The southwest of Scotland hasn't had the best start to summer in terms of weather, which can often have a negative impact on the businesses who rely on the sunshine to boost sales. However, the council is hoping that the region can still continue to grow their tourism numbers, and in turn, grow the local economy.