The sun is well and truly shining on Carlisle United - the club's unbeatable on the pitch, and they're winning big when it comes to generating money, too.
The Blues have now gone 14 games unbeaten since the start of the season, surpassing the previous 13-game run set by Paul Simpson's team in 2004.
Fans are flocking to games - both home and away - and merchandise sales are soaring.
That commercial success is down to how well Carlisle United are playing on the pitch.
Homegrown captain Danny Grainger is in the form of his life, while midfielder Jason Kennedy already has six goals.
Nicky Adams, a summer signing, has seven assists already.
Instead of doing a straightforward interview, ITV Border's Ryan Dollard got some of the youngest fans to quiz them: