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  1. ITV Report

Tour of Britain brought £5million to Cumbrian economy

The Struggle to The top of Kirkstone Pass, where spectators lined the road to urge the riders on. Photo: Cumbria County Council

Cumbria gained its best ever economic boost of more than £5m from holding Stage Two of the Tour of Britain cycle race in September.

Hotels, retailers and transport operators were among many Cumbrian businesses to reap the benefits of the stage, according to figures.

£5.36m
was brought to the local economy following Stage Two of the Tour Britain through Cumbria.

This year’s Cumbria stage also saw a huge rise in visitor numbers, with an estimated 175,000 spectators attending the event, up from 105,000 in 2015.

  • 60% of all visitors came from outside Cumbria and 34% of visitors stayed overnight.
  • Average spend by overnight visitors was £98 per group.
  • 89% of visitors described the race as ‘very enjoyable’.
  • 58% said they were inspired to cycle more often.
  • 1.165m viewers watched television coverage of the Cumbria Stage on ITV4, plus worldwide TV coverage.
Credit: Cumbria County Council

Some of the world’s top riders were among teams racing the 117-mile Carlisle to Kendal stage route, which included some of the communities affected by last winter’s storms and flooding.

The route took in the reconstructed section of the A591 at Dunmail Raise, the temporary bridge at Pooley Bridge and repaired roads in Carlisle and Kendal.

Once again the Cumbrian crowds flocked to the roadside to support The Tour of Britain in huge numbers, for what was once again a fantastic stage and testament to the enthusiasm and hard work put in by communities and organisations across Cumbria. From the start in front of packed crowds in Carlisle, via the memorable scenes on The Struggle above Ambleside, to the exciting finish in Kendal, it was a day to remember for The Tour of Britain.”

– Mick Bennett, Race Director, The Tour of Britain

The Tour of Britain has once again proved to be a tremendous showcase for Carlisle and a real boost to the Cumbria economy. Carlisle City Council is proud to have played a part in delivering the sporting event and we are delighted that it attracted thousands of spectators from within Cumbria and beyond.”

– Cllr Colin Glover, Leader, Carlisle City Council