1. ITV Report

Smokers in Cumbria asked to switch cigarettes for Stoptober

Smokers are five times more likely to quit if they can go 28 days without cigarettes Photo: PA

Stoptober, The 28-day mass quit smoking challenge, is back for another year.

It has made a big impact on local communities, and helped to lower smoking rates to 15.6% in Cumbria - down from 20% in 2012.

This month, Cumbria County Council is encouraging smokers who can't or won't quit to switch to e-cigarettes.

E-cigarettes let you inhale nicotine through a vapour rather than smoke.

They aren't completely risk free, but they are much less harmful than smoking cigarettes.

This year's campaign to stop smoking has returned with extra support.

This includes an app, daily emails, and encouragement from the Stoptober community on Facebook.

Evidence shows that e-cigarettes can help people stop smoking Credit: PA

Cumbria County Council says it is committed to overseeing a smoke-free county:

Using an e-cigarette isn't completely risk-free, but it carries a small fraction of the risk of smoking and can help you quit.

E-cigarettes are particularly effective when combined with support from our local stop smoking services and people who choose this route have some of the highest quitting success rates.

The key messages we will continue to promote are if you don’t smoke, don’t start vaping; if you do smoke, stop altogether if you can – and our pharmacies can help; and if you can’t stop, or don’t want to – switch to vaping.”

– Colin Cox, Director of Public Health, Cumbria County Council

Our Public Health teams in Cumbria are committed to a smoke-free Cumbria and our vision is to create a smoke-free generation in Cumbria by 2022.

We hope as many smokers as possible will use Stoptober as a step towards boosting their health and bank balances, the campaign is more accessible than ever with the app and online support network.

Smoking is one of the biggest causes of premature death in Cumbria each year, and I’d urge smokers across the county to sign up to Stoptober and consider switching to e-cigarettes permanently.”

– Cllr Deborah Earl, Cabinet Member for Public Health

Where can I get help if I want to stop smoking?

  • Contact Cumbria’s stop smoking service by calling 0300 013 3000.
  • Go online at
  • Drop in to a local pharmacy for a chat.