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  1. ITV Report

WATCH: Beauty queens battle bullies in memory of friend

Cumbrian beauty queens have backed an anti bullying campaign by covering themselves in hurtful words that they have been called.

Miss Cumbria, Claire Bell, posted the images on social media as part of Anti Bullying Week.

Skye Mitchell (2015) and Claire Bell. Credit: Dan Collins from Third Avenue Photography

Their campaign is also in memory of their friend, Skye Mitchell, who was killed in a car accident this year.

Skye, who was Miss Junior North West, was a passionate anti bullying campaigner, and started the campaign in 2015.