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  1. ITV Report

Scotland introduces alcohol minimum pricing

Large packs of beer and strong cider are set to be affected Photo: PA

A new minimum price of 50p per unit of alcohol has come in to force in Scotland.

The new measure will mean a bottle of vodka cannot be sold for less than £13.13 for a 70cl bottle and whisky would be £14. Large packs of beer and strong cider are also set to be affected.

A pint of beer containing two units will cost at least £1 and a nine-unit bottle of wine will be a minimum of £4.50.

The law, which sets a floor price for drinks depending on how many units of alcohol they contain, was passed in 2012 but has faced legal challenges.

The Scottish government said the move would cut consumption and save lives.

Scotland is the first country in the world that is being bold enough and brave enough to implement minimum unit pricing.

All of the evidence says that minimum unit pricing will reduce deaths from alcohol-related illnesses, reduce hospital admissions and generally reduce the damage that alcohol misuse does to our society."

– Nicola Sturgeon, First Minister of Scotland