Campaigners are trying to encourage hotels and restaurants in the Lake District to buy local fish and seafood at source.
Paul Crone went along to the launch of the Cumbrian Fisheries Brand.
An attempt to brand locally caught fish as "Cumbrian" gets underway today.
A number of organisations, including local restaurants, are launching the Cumbrian Fisheries Brand in Whitehaven and Maryport.
The name will be used for fish caught around the west Cumbrian coast.
Cumbria Tourism plans to make the region the Adventure Capital of the UK by 2018.
But as Fiona Marley Paterson has been finding out, some conservationists have reservations with the plan.
Fiona Marley Paterson's latest report into Cumbria Tourism's plan to make the Lake District the Adventure Capital of the UK by 2018.Read the full story ›
More than 150 entrepreneurs, businesses and individuals have been meeting as part of the Carlisle Ambassadors project.
They're working to come up with new ideas to improve life for people in the Border city and beyond.
Katie Hunter reports
Two hundred of Carlisle's most high profile businesses and individuals are meeting to discuss projects that could help to make the city a better place to live and work.
The Carlisle Ambassadors group has been set up in response to calls for more to be done to promote the city.
The council has set out its economic plan for the next five years. It's targeting the highest level of youth employment in Scotland.Read the full story ›
Supermarket chain Tesco has scrapped plans for a convenience store in Carlisle.
It won planning consent in January 2011 for a store on a former bowling green behind the Horse and Farrier pub in Wigton Road.
The decision comes as the brand has announced losses of £6.4 billion - one of the biggest in UK corporate history.
A group, made up of local businesses, had been given £30,000 to try and halt the decline of Hawick High Street.Read the full story ›