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'Quintessentially British' Cumbria could attract Chinese tourists

Businesses in the Lake District are trying to do more to tap into the potentially massive Chinese tourism market.

There are 190,000 students from China in the UK and tourism officials are now specifically tailoring what the Lakes has to offer to them.

While some have started to translate websites into Chinese, others are working to promote the image of Cumbria as quintessentially British.

Pringle of Scotland celebrates 200 years

Pringle of Scotland can trace its roots back to 1815 Credit: ITV Border

One of the Borders' most famous textile brands is celebrating 200 years in business.

Pringle of Scotland can trace its roots back to 1815, when it first started out in Hawick.

An exhibition to make the bicentenary is being held at the National Museum of Scotland.

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Cumbria to crack Chinese tourism market

Credit: PA

A Cumbrian hotelier and chair of the the Lakes Hospitality Association is hoping to open up links with the UK Chinese student market.

Jonathan Denby has already translated websites for the Chinese market and has taken on a Chinese intern to help promote tourism.

Cumbria Tourism is also trying to open up international markets and attract visitors from countries not traditionally associated with UK Tourism.

Sevens tickets selling fast

Every year the Melrose Sevens tournament attracts thousands of people into the sleepy Border's town.

Ticket sales can often vary, depending on the weather. However, this year has already seen a huge demand for tickets to the games and the after-party.

"This year we've already seen an excellent response to ticket sales.

"Our stands are sold out, however ground tickets will be available at the gate if somebody just rocks up and appears, we're more than happy to sell them a ticket at the gate."

– Douglas Hardie, Melrose Rugby Club
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