£200,000 will be available to boost festivals in Dumfries and Galloway.
The council have announced that the money will go towards ensuring there is something going on in the region all year round.
Already the area is home to a lot of successful events.
"We've got a number of events and festivals that take place that really put the region on the map, the Wickerman Festival, the Wigtown Book Festival, we had the Lockerbie Jazz Festival recently, there's a huge range of things taking place right across Dumfries and Galloway and I think more and more people are starting to realise the region is a really good place to visit if you want to go to major events and major festivals."
Memorabilia from the glam rock band, T. Rex, goes on sale today near Kendal.
Paul Fenton, who lives in Ulverston, was a drummer for the band between 1973 and 1974.
On sale are a number of his items including a signed book of poems by singer Mark Bolan and clothing from the era.
Fifty new jobs are due to be created with the expansion of Gretna's Gateway retail village.
The announcement comes after one of the most successful summers in the outlet's history.
Glasgow's Commonwealth Games saw Gretna Gateway's busiest ever week at the end of July, as tourists and residents flocked to the park.
The retail village currently welcomes more than two million visitors every year.
Carlisle's annual fireworks display is getting closer, and details of this year's event are emerging.
More than 2,000 fireworks will be launched into the sky above Bitts Park, and a replica of Carlisle Castle will be set alight on Saturday 1 November.
The show is expected to draw a crowd of thousands, making it one of the biggest dates on the city's calendar.
Dumfries and Galloway was treated to a weekend of music, thanks to the Lockerbie Jazz Festival.
The event is now in its ninth year and has proved as popular as ever. Musicians from across the UK performed at venues throughout Lockerbie, Moffat and Annan.
An arts event has celebrated ancient trading routes of the historical port and market place of Wigtown as part of the Book Festival.
The celebration, on the 27th September, saw people travelling to the town by different methods of transport. Horses and carts, boats and cyclists made their way to the event for a parade and surprise performance in the evening.
Events included drumming workshops, spoon crafting and flag making.
"We became very aware that the festival’s organisation involved a lot of travelling to and from different places and how the journeys became part of the art experience.
Trading Journeys is a chance to celebrate Wigtown’s historical importance as a trading hub and pilgrim route. By bringing different people into town using diverse forms of transport, each separate element is fused into one musing.”
Morris dancers from across the country have been entertaining crowds in Keswick this weekend.
The town hosted the Morris Federation's annual gathering, bringing the sights and sounds of this ancient form of dancing to the streets of Cumbria.
"I think music does something special to our souls. It brings out something special in people and unites us in a unique way. The people of Lockerbie have enjoyed hosting the festival once again, and this morning's service has put a spring in everyone's step. We can't wait to have all the performers back again next year."
The Glasgow Gospel Choir have been performing at the Dryfesdale Parish Church in Lockerbie, as part of the town' annual Jazz Festival.
The event is now in it's ninth year and attracts acts from up and down the country who perform at a number of venues in Lockerbie, Moffat and Annan.
This year has focused on the youth jazz groups, and organisers have been trying to encourage more young musicians to get involved with music.
The Wigtown Book Festival is one of our region's great success stories, having boosted the area's local economy after a slump in the 1990s.
Now in its sixteenth year, the festival goes from strength to strength, as Gill Brown found out.
You can see more of Gill Brown's report on the Wigtown Book Festival in next week's Border Life. Viewers with Freeview can see it on ITV Border Scotland at 20:00 on Monday evening.