The 2012 Kendal Mountain Festival is underway.
Kendal Mountain Festival claims to be the largest and most varied event of its type in the world and the main social event for outdoor enthusiasts in the UK.
Thousands of climbers and walkers will descend on Kendal tomorrow for the start of a film festival celebrating the Great outdoors.
Hundreds of film screenings, talks and lectures will take place throughout the town right through the weekend as part of the biggest event of it's kind in the world. Ryan Dollard has been in Kendal for ITV Border and sent this report.
The Kendal Mountain festival is underway. The four day event aims to inspire people to explore and enjoy mountains, wilderness and cultures. At the heart of it is the mountain film competition which attracts premiers from all over the world. More than 50 films are shown from more than 200 entries.
The festival is in its 12th year and contributes to the local economy by an estimated £1.5m.
This year highlights include:
An session which explores the world of adventure racing, ultra distance sports and endurance athletes. It's headlined by the Brownlee brothers who will speak about their Olympic triumphs in London.
A lecture and film about Josh Duek who was an aspiring skier and coach until a skiing accident changed his life for good.