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A conference has been held in Carlisle to discuss how the city can boost its tourism industry.
Representatives from every part of the leisure and hospitality sectors were taking part in the event organised by the City Council to help raise the profile of Carlisle and its attractions at home and abroad.
Ryan Dollard reports.
Carlisle's first ever Tourism Conference is being held at the Hallmark Hotel.
The free event has been organised by Carlisle City County and is aimed at bringing together local tourism providers and other businesses that have links with the industry.
Over 100 businesses are expected to attend and highlights of the day will include talks by representatives from Visit England, Hadrian's Wall Trust, Cumbria Tourist Board and Carlisle City Council.