Google campaign in Kendal

Businesses in a rural market town in Cumbria are learning how to use a website today to search terms and online adverts to boost their business globally.

Businesses welcome Google boost

Adrian Luckham is a local businessman Credit: ITV News

Adrian Luckham from Way Ahead, in Lupton, has been at today's conference.

"I'm going to look again at my website, make it less stagnant and tell all my clients all the tips I've learnt today.

"I think this is really good for our area because I never knew you could use street view to look inside our businesses and I think that would be really good for our local hospitality industry to show how warm and inviting Cumbrian businesses are.

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Google comes to Kendal

Businesses in a rural market town in Cumbria are learning how to use a website today to search terms and online adverts to boost their business globally.

It is part of a drive to give rural businesses more technical skills.

The Google Juice Bar is on at the Brewery Arts Centre between 10am and 12.30pm.

It has already helped 250,000 businesses in the UK and is now coming to South Cumbria.

The campaign is not just about businesses as the council hopes if local traders can sell their shop to a global audience, it will also be an advert for Kendal - boosting visitor numbers and the local economy.

“This is a fantastic opportunity for our local businesses.

"The Google Juice programme will allow them to get important advice from the Internet giant Google which will in turn benefit their online presence and could make them more prosperous.

"It is a key part of the council’s strategy to support local businesses and to make South Lakeland the best place to live, work and explore.”

– Councillor Giles Archibald, Portfolio Holder for Town Centres and Small Business

“A successful online presence is vital for businesses here in South Lakeland and successful small businesses mean a strong local economy.

"I hope that as many businesses as possible sign up to this event so they can take advantage of the expertise on offer from Google.”

– Tim Farron, MP for Westmorland and Lonsdale

“A recent Boston Consulting Group report found that small businesses actively using the Internet can grow eight times faster than those companies with no web presence.

"Our goal is to get businesses of all sizes to understand the importance of the Internet and how to use it to help the overall growth of their enterprise and the local economy.

"We hope that local businesses in South Lakeland will take advantage of this free digital session."

– Dan Cobley, Managing Director at Google UK