Rihanna Helps Boost Sales at Flimby Factory

Rihanna helps boost sales at Cumbrian trainer manufacturer

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Rihanna and Pharrell help sales at Flimby trainer factory

New Balance manufactures trainers at its factory in the village of Flimby on the west Cumbrian coast. 245 people are employed there and around one million pairs are currently produced there every year. Sales have been steadily rising, up 24% last year and projected to rise 10% this year.

That's been helped by singers Rihanna and Pharrell Williams being seen in the trainers. The US brand is owned by an American businessman. The Flimby factory is the only major sports shoe manufacturer in the UK. Andy Okolowicz is the factory manager:

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