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Footwear made in west Cumbria is being spotted on the feet of the very famous. Rihanna is one of two stars who've been seen wearing trainers made by New Balance, who have a factory at Flimby near Maryport. The company has increased production and jobs. Hannah McNulty reports.
When you think of Rihanna and Pharrell Williams you probably don't think of west Cumbria.
They're two of the celebrities who've been spotted wearing New Balance trainers, which are made at the factory in Flimby.
Sales are up and more staff have been taken on.
New Balance manufactures trainers at its factory in the village of Flimby on the west Cumbrian coast. 245 people are employed there and around one million pairs are currently produced there every year. Sales have been steadily rising, up 24% last year and projected to rise 10% this year.
That's been helped by singers Rihanna and Pharrell Williams being seen in the trainers. The US brand is owned by an American businessman. The Flimby factory is the only major sports shoe manufacturer in the UK. Andy Okolowicz is the factory manager: