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Cumbria Tourism says controversial plans to charge for on-street parking aren't the answer. The county council says the revenue's needed as it tries to save money but tourism boss Ian Stephens says a new parking system isn't what's needed.
Instead he wants all car parks - run by different organisations - in Cumbria to be the same. Fiona Marley Paterson has more.
The head of Cumbria Tourism, Ian Stephens, has offered an alternative strategy to plans that will introduce on-street parking in 11 towns.
Cumbria County Council says it needs to raise extra revenue by introducing parking costs. But Ian Stephens says there should be one price and method of paying for parking across the Lake District to make it less confusing for tourists.
South Lakeland District Council say they support the idea of an alternative parking strategy for Cumbria.
Ian Stephens, Managing Director of Cumbria Tourism, suggested a more accessible system. This system could then offer visitors a parking pass for the duration of their stay for a set price, that would entitle them to park anywhere in the National Park.
The boss of Cumbria Tourism has offered an alternative solution to Cumbria County Council's controversial on-street parking charges.
Ian Stephens, Managing Director of Cumbria Tourism, says the four car park operators in the county should work together to offer a transferable parking ticket.
At the moment car parks are run by the National Park, the National Trust, Cumbria County Council and local district councils.
Last month the County Council's decision to bring on-street parking to many towns - including Ambleside and Windermere in the Lake District - was upheld.
Mr Stephens suggests a more accessible system might be to offer visitors a parking pass for the duration of their stay for a set price that would entitle them to park anywhere in the National Park.