The A591 through the Lake District has been calculated to be the nation's best driving road.
But as Paul Crone's been finding out, it isn't loved by everyone.
A road in Cumbria has been named the best driving route in the country.
The A591 from Kendal to Keswick was chosen by a car hire company which says it has the best combination of bends, and places to accelerate, cruise and brake.
Avis says the A591 provides the ideal driving experience, while also allowing people to enjoy the scenery.
Emergency services are dealing with a serious road traffic collision on the A591 at Troutbeck Bridge, Windermere, involving two vehicles and a pedestrian.
Police were called at around 4:30pm today following the collision.
The road has been closed and motorists are asked to avoid the area.
The A591 is closed both ways, with slow traffic between Danes Road and Kendal Road due to accident involving two vehicles.
The A591 is closed in Sedgwick due to a multiple-vehicle accident.
Drivers are being warned of slow traffic northbound between the Hawes Lane and A6 junctions.
The A591 is partially blocked due to an overturned car and recovery work in both directions after an accident shortly before 9pm near to the Thirlmere Reservoir.
The closure is between the B5322 Back Lane and Pye Lane.
There is very slow traffic and police are currently directing traffic.
One lane has closed on the A591 at Rydal in Cumbria due to an accident involving a refuse lorry and a car.
The accident happened near the White Moss House Hotel.
The A591 is currently blocked at Hollins Lane junction, after a serious road accident.
Cumbria Police and other emergency services attended the accident, involving an HGV and a car.
The police say the A591 is likely to remain closed whilst recoveries and investigations take place.
Drivers are asked to avoid the area and use an alternative route.
Details of the area affected by the road block can be found on the Cumbria Police traffic link page.
The family of a motorcyclist who died on the A591 near Thirlmere have paid tribute to a man who ‘died doing what he loved best’.
On Saturday 21st July, 54 year old Christopher Roger Denwood of Ritson Wharf, Maryport was riding a Triumph Sprint when he crashed near Thirlmere Reservoir.
No other vehicle was involved. Mr Denwood was pronounced dead at the scene.
A spokesperson said on behalf of his family:
“Chris died doing what he loved best - riding his bike on Lake District roads. Chris will be greatly missed by his family and friends following his untimely death.”
An investigation into the collision is continuing and police are appealing for anyone who may have witnessed it to contact them.
A motorcyclist has died on the A591 in Cumbria. The man was on the A591 travelling from Ambleside when his bike hit a stone road sign near Thirlmere Reservoir just before 11pm last night. The 54 year old from Maryport died at the scene.