Tourism businesses along one of the Lake District's main roads say trade has improved significantly since it re-opened just over a week ago.
The A591 closed due to damage caused by December's floods. A stretch of the road between Keswick and Grasmere collapsed during Storm Desmond.
Katie Hunter reports from a classic car event held to celebrate its re-opening.
Classic cars and coaches have been paraded along the A591, to celebrate the road re-opening after last December's floods.
The re-opening of a flood-damaged Lake District road has made a "phenomenal difference" to businesses, local communities have told ITV Border.
Becky Heaton Cooper, who runs the Heaton Cooper Studio and art gallery in Grasmere, says her business was hit hard by the five month closure of the A591.
But she says the re-opening of the road has given her business an immediate boost.
There has been a phenomenal difference. It's like someone has turned a light back on.
Tourism businesses are hosting a series of celebrations today to mark the official reopening of the A591.
The road between Keswick and Grasmere collapsed due to flooding during Storm Desmond in December. It reopened last week and businesses are now keen to promote the area.
Celebrations include a vintage car display and a children's poetry reading.
"The closure of the A591 following Storm Desmond had a terrible impact on local residents and local businesses, but the good news is that the road is now fixed.
"This event is about sending the message loud and clear that Cumbria is back 'open for business'.
"I'd like to thank all those who have helped to organise this event, as well as those who have contributed funding, in particular South Lakeland District Council."
People in Grasmere are aiming to open an exhibition, to show the impact of Storm Desmond and the closure of the A591 on the village.Read the full story ›
Floods Minister and local MP Rory Stewart says the re-opening of the A591 shows that Cumbria is very much "open for business".
The major Lake District route had been closed since the Storm Desmond floods on 5 December.
But the MP for Penrith and the Border says there's plenty more work to do, with a £10 million flood defence repair programme underway.
The work to open the A591 early shows how we are standing firmly behind communities hit by December's flooding with investment in infrastructure, new flood defences and promoting the region across the world. I am delighted Highways England has managed to do this at such high quality in very difficult circumstances.
We are showing the country, and the world, that Cumbria and the Lake District are back open for business.
Get all the facts and figures behind Highways England's work to repair the A591 between Keswick and Grasmere.Read the full story ›
The flood-hit A591 has now re-opened, connecting the north and south of the Lake District.Read the full story ›
Watch dash cam footage from a mountain rescue team's land rover as it wades through the flooded A591 during December's storms.Read the full story ›
The A591 had been closed since large parts of it were destroyed by Storm Desmond in December. It re-opened today, three weeks early.Read the full story ›