Scotch Beef is set to return to dinner tables in the USA for the first time in nearly 20 years, after a decision to overturn a ban on beef from the European Union.
The move has been welcomed by butchers and farmers across southern Scotland, who hope it will re-open the market for other Scottish produce.
From the Borders, Jenny Longden reports.
Scotch beef will be exported to America again for the first time in 20 years.
The meat was banned amid concerns about BSE, known as mad cow disease, entering the food chain.
The US department of agriculture has now lifted the restrictions - a move which has been welcomed by farmers in Southern Scotland.
The Rural Affairs Minister, Richard Lochhead MSP, spoke to ITV Border about the news.
Rural Affairs Secretary Richard Lochhead has hailed the move to reintroduce Scotch beef to the American market as a "massive breakthrough".
"I'm delighted that these long-standing trade barriers have been lifted. Scotch beef has been off the menu in the USA for far too long and the reopening of an extremely lucrative market is a tremendous opportunity to expand our beef exports and one which I am keen for the industry to grasp.
"We look forward to the USA agreeing to the resumption of imports of other iconic Scottish products such Scotch lamb and haggis, and this deal on beef may well be an important step forward to achieving that. Of course, there are still a few technical details of this beef agreement to be ironed out, such as heath certificates, so it will be next year at the earliest before any export activity starts.
"So it vitally important to Scotland's hard-pressed red meat industry that the UK Government and (Environment, Food and Rural Affairs Secretary) Owen Paterson start to put the necessary staff and procedures in place now to avoid any unnecessary delay."
Scotch beef is going back on the menu for people in the US for the first time in almost 20 years.
A decision from the United States Department of Agriculture will reopen its market to EU beef and other bovine products.
The move overturns a ban introduced in the 1990s as a result of concerns about BSE entering the human food chain.
One of the biggest winter livestock shows of the year takes place in Carlisle later today.
The Borderway Agri-Expo is in its seventh year and is expected to attract hundreds of livestock entries from around the world.
There has been good news for some of our region's dairy farmers this week, as the industry has received a economic boost.
The industry has long campaigned for better prices for its milk production and starting this month, a cheese production company will pay farmers an additional 1p per litre.
Two more companies, including one with a base in Cumbria, will follow suit next month - a move welcomed by local farmers.
Watch the full report from Fiona Marley Paterson below.
Glancing cheese will now pay farmers one pence more for a litre of milk in a boost for the dairy industry.
Two more companies, including one with a base in Cumbria, are also following suit this month.
It is a move that has been welcomed by farmers across the Border region.
Sheep farmers are facing another threat to their livestock.
Cold weather and rising prices of feed and fuel have already made it a difficult year.
Now the climate is causing more problems by providing the perfect conditions for a dangerous parasite.
Jenny Longden reports.
Farmers across the region are being urged to protect their sheep from a parasite that can kill livestock.
Blowfly strike affects eighty percent of farms in the UK every year.
It can be easily prevented with a formula that stops the flies eggs from nesting on the sheep.