Eden entertains more than 4 million visitors a year, spending more than £250m in the local economy.
That sounds like a lot, until you compare it to the figures for nearby South Lakeland where it gets 15 million tourists spending over a billion pounds.
Well now Eden Tourism is getting ready for English Tourism week this month - starting with learning how to run the perfect B&B.
Fiona Marley Paterson reports.
A bed and breakfast near Penrith has been named the friendliest in the country.
River Garth at Eamont Bridge was crowned Friendliest B&B in the UK at the prestigious AA Bed and Breakfast Awards in London.
Owner Irene Nixon says their success is down to making their guests feel at home: