Hundreds of bikers are expected to visit Cumbria over the Easter weekend.
The challenging roads and scenery in the region attract motorcyclists from all over the world.
Cumbria Police have launched their annual BikeSafe campaign and it has the backing of one man who was left blind after a crash.
Hannah McNulty was at the launch in Keswick.
You can watch her full report below.
Robert Shepherd was left blind and epileptic after he crashed his motorbike into a lorry.
He is hoping to encourage other bikers to take road safety seriously:
Cumbria's Police and Crime Commissioner ia backing the 'BikeSafe' initiative being launched by Cumbria Police.
The campaign is aiming to improve road safety of bikers across Cumbria, and highlight the importance of wearing a helmet and paying attention to road conditions.
A new initiative to improve the safety of motorcyclists is being launched by Cumbria Police.
As the nights get lighter, more and more bikers venture out on to the roads, and the risk of accidents increases.
BikeSafe aims to provide an educational course which encourages bike safety, from experienced motorcyclists who are aware of the dangers of travelling on two wheels.
Last year there were 157 riders involved in motorbike accidents, with 104 suffering minor injuries, 44 suffering serious injuries, and nine suffering being fatal injuries.