The recent trend of women posting pictures of themselves without make-up has raised more than £8million for cancer charities. But, it hasn't been without controversy.
Some commentators have questioned the origin of the idea, others the motives of those taking part. But for one vicar from Carlisle the reasons were very personal and the money raised justification enough for taking part.
Pam and Gregg were joined in the studio by The Reverend Sue Wicks and also by Dr Sarah Hazell from Cancer Research UK in London.
Three women with breast cancer - who were wrongly given the all clear - WILL now receive compensation from the hospital trust responsible. Delays in diagnosis meant that all three of them suffered medically, and the mistake has potentially shortened how long they will live.
The North Cumbria trust which runs the hospitals in Carlisle and Whitehaven has apologised unreservedly for the mistakes made in the screening process. But despite the news, others caught up in the problem say they're still not happy. John Bevir sent this report for ITV Border.
North Cumbria Hospital Trust has admitted liability in three cases where women were told they did not have breast cancer when in fact they did. The cases date back to July 2010. The Trust has sent out formal letters of apologies to the women.
The Trust have said they willcontinue to work closely with the solicitors involved in order to try andachieve a 'satisfactory resolution of any justified claims'.
Mike Walker, Medical Director for North Cumbria University Hospitals NHS Trust, said:
“TheTrust has been proactively investigating the care delivered to women who wererecalled following the review and the suspension of the breast screeningprogramme with the aim of finding resolution as soon as we can.
“We are now in a position to accept liability in three cases and have apologised to the women involved. This organisation is committed to providing an excellent service and we recognise the importance of learning from mistakes of this nature. We have taken steps to ensure that a similar incident does not occur in the future and we apologise unreservedly for the shortcomings in their care.”
– Mike Walker, Medical Director for North Cumbria University Hospitals NHS Trust
Following an investigation into the breast screening incident in NorthCumbria in July 2010, a report with recommendations for improvement waspublished. The Trust says all of the recommendations in the report have been fully implemented andare now embedded into the service.