The recent trend of women posting pictures of themselves without make-up has raised more than £8million for cancer charities. But, it hasn't been without controversy.
Some commentators have questioned the origin of the idea, others the motives of those taking part. But for one vicar from Carlisle the reasons were very personal and the money raised justification enough for taking part.
Pam and Gregg were joined in the studio by The Reverend Sue Wicks and also by Dr Sarah Hazell from Cancer Research UK in London.
To find out more about breast cancer you can visit the Cancer Research UK website.
If you or anyone you know is worried about breast cancer or is suffering from the disease and want to know about what help is available to you visit the websites below.
You might not think that cancer is a subject that would be suitable for humour, but one woman from Carlisle has written a play about the human side of breast cancer.
Carol Donockley wrote Bosom Pals based on the experiences of someone who went through a partial breast removal.
Her play has been filmed and Carol hopes it will inspire and amuse those coping with cancer.
Matthew Taylor reports.
A woman from Carlisle has used her experiences of breast cancer to write a play.
Carol Donockley, from Stanix, lost her best friend Lynda Taylor to the disease when she was just 51.
The one-woman monologue features a woman's thoughts as she battles the illness.
Everyone involved in the production of the play has either had or knows someone who has had breast cancer.
Money raised from the play will go towards the "Look Good, Feel Better" support group at Cumberland Infirmary, Age UK Carlisle and Eden Valley Hospice's cancer support group for both men and women.
Carlisle MP John Stevenson told ITV Border he was happy that the hospital had admitted liability but that more work has still to be done:
Three women with breast cancer - who were wrongly given the all clear - WILL now receive compensation from the hospital trust responsible. Delays in diagnosis meant that all three of them suffered medically, and the mistake has potentially shortened how long they will live.
The North Cumbria trust which runs the hospitals in Carlisle and Whitehaven has apologised unreservedly for the mistakes made in the screening process. But despite the news, others caught up in the problem say they're still not happy. John Bevir sent this report for ITV Border.
Three women with breast cancer who were wrongly given the all clear, are now in line for compensation, after the hospital trust responsible admitted liability.
In total 16 women were wrongly told they didn't have the disease after mistakes were made in the screening process by the North Cumbria trust which runs the hospitals in Carlisle and Whitehaven.
The mistakes were spotted in 2010 after inspectors discovered serious problems. The trust has apologised unreservedly and says it is working to resolve the other 13 cases.
North Cumbria Hospital Trust has admitted liability in three cases where women were told they did not have breast cancer when in fact they did. The cases date back to July 2010. The Trust has sent out formal letters of apologies to the women.
The Trust have said they willcontinue to work closely with the solicitors involved in order to try andachieve a 'satisfactory resolution of any justified claims'.
Mike Walker, Medical Director for North Cumbria University Hospitals NHS Trust, said:
Following an investigation into the breast screening incident in NorthCumbria in July 2010, a report with recommendations for improvement waspublished. The Trust says all of the recommendations in the report have been fully implemented andare now embedded into the service.