When Sir Ranulph Fiennes leads the world's first ever attempt to cross the Antarctic in Winter next year, one man from our region will be part of the six strong team to tackle the challenge with him.
Brian Newham is about to set off on a gruelling four month, 2,000 mile expedition in temperatures as low as -90 degrees Celsius. Ryan Dollard went to find out why.
James Carr, from Workington, will today begin a 4-day challenge in a bid to raise £10,000 for charity.
He's hoping to raise money for 2-year-old Emily Shutt, who's being treated for leukaemia both at home and at the Royal Victoria Infirmary in Newcastle.
Mr Carr, 37, has lost 4 stones in weight since September last year and the training and gym sessions have encouraged him to take on the challenge.
The event takes place over 4 days, beginning with a marathon from Workington to Whitehaven today.
The following two days will feature rowing and swimming challenges before finishing with a coast to coast cycle event in Newcastle on Tuesday 11th September.