The shores of Ullswater were the venue for the start of English Tourism Week, which aims to show that the Lakes are open to everyone regardless of their ability or disability. Penrith and the Border MP Rory Stewart has given his backing to the venture.
The tourist season in Cumbria launched in Pooley Bridge with a special event on Ullswater.
A campaign has also begun to promote accessible tourism in Eden for English Tourism Week.
"Cumbria needs to rise above funding cuts with new approaches and fresh ideas", so says the managing director of Cumbria Tourism.
Last week Ian Stephens voiced concerns that visitor numbers to the region could be hit because of festivals around the region being cancelled or postponed.
But he's keen to stress that lots of smaller events are still happening.
Kim Inglis reports.
Cumbria Tourism has been shortlisted for two awards in the prestigious British Travel Awards (BTA’s).
The awards are for the Best UK Holiday County or Region and for the Best UK Visitor Guide Website.
The Lake District, Cumbria, is up against some stiff competition including Cornwall, the Isle of Wight, Yorkshire and Bournemouth.
From the 15 June – 30 September members of the public will be able to vote for their favourites across the broad range of award categories.
Ian Stephens Managing Director of Cumbria Tourism said:
– Ian Stephens, Cumbria Tourism
‘’Cumbria Tourism is a private sector and public sector partnership, which strives to maintain, improve and grow our visitor economy. The sector employs 56,500 staff and generates over £2 billion, a vital part of our local economy.
"Awards like these go some way to demonstrating our commitment to developing tourism within the Lake District, Cumbria, and our continued desire to represent the area to the best of our ability, to maintain and meet visitor’s expectations and ensure we continue to be among the top flight destinations in the country.’’