The man appointed to oversee the transformation of the dairy industry in Scotland says he's thrilled to be given the chance to turn around its fortunes.
Entrepreneur Paul Grant will look at exploring new markets for dairy producers to expand into.
Although he has no previous connection with the dairy industry, he says he hopes his experiences in bringing his own jam and marmalade company, Mackays to the world market.
The task force was put together after a recommendation from a report last year.
It's hoped Mr Grant can market Scottish dairy products the same way smoked salmon and whisky have been
The Westmorland and Lonsdale MP, Tim Farron, has accused supermarkets and other big buyers of "appalling exploitation" of dairy farmers following recent cuts in the price per litre paid to dairy farmers.
Mr Farron claimed that prices were now 6p per litre lower than the cost of production and was putting the long term future of many farmers in doubt.
The Food Minister, James Paice, said the cuts were a heavy blow and said he was willing to 'bang heads together' but added that it wasn't for ministers to actually set the price.
This is the full dialogue from the House of Commons:
Mr Farron's office says that in May 2012, four major dairy processors: Dairy Crest, Robert Wiseman, Arla and Muller, announced a cut of 2p a litre in the price paid to dairy farmers for milk, which on its own could cost some dairy farmers up to £20,000 per year.
They say this has inexplicably been followed by a further cut of 1.7ppl by Robert Wiseman, 2.0ppl by Arla, 1.65ppl by Dairy Crest, which will take effect from 1st August 2012.
Local farmers have warned of tough times ahead after several major suppliers cut the price of milk by around 2 pence per litre.
NFU representatives in Cumbria have called for farmers to get a fair deal, and are hopeful that new government legislation might give them more control over the price of milk.
Organisers of the first Dairy Expo in the UK are expecting big crowds in Carlisle.
The two-day event takes place today and tomorrow at the new Borderway Exhibition Hall at Rosehill in the city.
The UK's first dairy cattle show gets underway in Carlisle today.
Hundreds of competition events involving international breeders will take place at the city's Rosehill auction mart.
Thousands are expected to attend the Diary Exbo event.